# DigiShelf Source: https://digishelf.com.au/ [Skip to content](#main) [DigiShelf](#main) Services ⌄ [Services overview](https://digishelf.com.au/#services)[PIM advisory & architecture](https://digishelf.com.au/services/advisory)[Training & team enablement](https://digishelf.com.au/services/training)[Salsify implementation & operations](https://digishelf.com.au/services/salsify)[Who we are](https://digishelf.com.au/#experience)[Let’s talk](#contact)Pause motion Ⅱ Product information. Business alignment. # Product information.Built for commerce.Ready for AI. Product data. Connected systems. Clear ways of working. DataSystemsTeams DS 01 / Trail bottleOne product. Connected content.750 mL · Blue EcommerceRetailAI Solid foundations. Extraordinary possibilities. [See what changes ↘](#journey) Turn product data into better ecommerce and agentic commerce experiences for customers and AI agents. DigiShelf looks across your enterprise architecture, systems, people and processes to get more from what you already have. We shape practical workflows and tools that make complex product information easier to manage, more accurate and ready for commerce. Solid foundations. Extraordinary possibilities. Follow the information ↓ [01 Disparate Data](#disparate)[02 Efficiently Aligned](#aligned)[03 Accurately Enriched](#enriched)[04 Syndicated Everywhere](#everywhere) 01 / INFORMATION INMany products. Many sources. Product and file icons become an organised product page and structured record. Products + files + ERP / MDMDifferent formats. Shared potential. Clear product information for customers and AI agents across ecommerce and agentic commerce. Illustrative journey, not a live integration. 01 / Disparate Data ## Complexity in. Clarity out. Products and files become a product page and structured record. Products + files + ERP / MDMDifferent formats. Shared potential. Scattered records. Shared potential. ERP / PIM · Suppliers · Asset library · Team sheets Explore what changes for your business+ Poor product data can mean missed sales, customer uncertainty, extra content and marketing work, or a slower response than competitors. Less time reconciling competing records. More confidence in what your teams publish. DS 01 / Trail bottle Illustrative content journey, not a live integration. 02 / Efficiently Aligned ## Solid foundations. Shared potential. Products and files become a product page and structured record. Shared structureRecognisable products. Consistent records. One recognisable product. Consistent facts. Clear ownership. SKU DS 01 · Trail bottle · 750 mL · Blue Explore a shared product foundation+ The same product stays recognisable as scattered information becomes a shared foundation; with clear ownership and content suited to its destination. DS 01 / Trail bottle Illustrative content journey, not a live integration. 03 / Accurately Enriched ## Less chasing. More moving forward. Products and files become a product page and structured record. Enriched + reviewedProduct + attributes + approved imagery A connected system is not necessarily a workable operation. Named owner → Shared record → Clear approval Built to work. Not just go live.+ When ownership is unclear, even connected systems leave teams chasing answers. DigiShelf brings product information, systems and ways of working into alignment, so people can make decisions and move work forward. DS 01 / Trail bottle Illustrative content journey, not a live integration. 04 / Syndicated Everywhere ## One trusted product. Many ways to use it. Products and files become a product page and structured record. Product page + AI ready recordSKU DS 01 · 750 mL · Blue Customers and AI agents need clear product information suited to each channel. Ecommerce · Retail · AI context Ready for the channel, not just the database+ A product page, a retailer submission and an AI answer serve different needs. Consistent product facts should carry through each one, without losing the detail or context that makes them useful. DS 01 / Trail bottle Illustrative content journey, not a live integration. The next destination ## Make AI useful. Keep people accountable. AI needs more than content. It needs context, controlled access and accountable decisions. 01 / KnowledgeTrusted inputs Product data + knowledge 02 / PermissionControlled access Chosen model + permitted tools 03 / AccountabilityReviewed outcomes Useful drafts + checked answers Illustrative example, not a live integration. Governed inputs support AI, not guaranteed correctness. ### Commerce research. 2026 context. Customers and AI agents rely on clear product information. This research provides context for changing discovery and commerce practices. 45%In research published in January 2026, IBM IBV and NRF report that 45% of surveyed consumers turn to AI for help during their buying journeys. 28%28% of surveyed commerce organisations report using agentic AI. 27%Only 27% of surveyed commerce organisations report fully unified customer data across sales, service, marketing and commerce. Explore research sources and methodology+ [Source: IBM Institute for Business Value and NRF, January 2026.](https://newsroom.ibm.com/2026-01-07-ibm-nrf-study-brands-and-retailers-navigate-a-new-reality-as-ai-shapes-consumer-decisions-before-shopping-begins)Consumer findings: more than 18,000 respondents across 23 countries, surveyed in Q3 2025. Published 7 January 2026. Self-reported use of AI for shopping assistance, not autonomous purchases or a share of sales. [Source: Salesforce, State of Commerce research. Published 28 July 2026.](https://www.salesforce.com/news/stories/agentic-search-growth/)Organisation findings: a double anonymous survey of 3,450 commerce professionals across 20 countries and 13 industries, conducted 10 April to 4 June 2026. Self reported findings, not a share of shopper purchases.Customer data unification is not a product data completeness metric. Product knowledge customers can trust+ Incomplete or inconsistent product information undermines discovery. DigiShelf helps your business judge where better information will make the greatest commercial difference. Confidence in your AI investment+ Competing tools and rising expectations make technology choices difficult. DigiShelf brings enterprise perspective to fit, risk and business value. Useful AI. Accountable outcomes.+ When promising experiments struggle in everyday operations, expert judgement matters. DigiShelf helps align business ambition with responsible, workable outcomes. ## Your ecosystem. A clearer whole. Product information sits across many kinds of platforms. ### Source systems ERP and master data context SAP Oracle NetSuite Microsoft DynamicsMicrosoft Dynamics 365 ### Product information foundation PIM / PXM #### Complexity in. Clarity out. Scattered records. Shared potential. 01Disparate Data 02Efficiently Aligned 03Accurately Enriched 04Syndicated Everywhere ERP / PIM Suppliers Asset library Team sheets Shared product foundationIdentity · Assets · Variants Consistent facts · Clear ownership SKU · DS 01 Trail bottle 750 mL Approved image Colour · Blue Size variants Product owner Content approved EcommerceTitle + imagery RetailItem + variants AI contextFacts + provenanceIllustrative destinations. Applicability depends on your platform, channel requirements and implementation; this is not a promise of universal integrations. ### Commerce destinations Shopify BigCommerce AdobeCommerce WooCommerce ### AI and discovery destinations Google Gemini OpenAI blossomChatGPT Illustrative platform context. Connections and destination suitability are assessed for each engagement. Advisory. Delivery. Enablement. ## Get the foundations right. Make them work in practice. Better decisions. Confident teams. Product information that works for your business. Salsify is our established delivery specialism. [PIM advisory & architecture ↗](https://digishelf.com.au/services/advisory) When platform decisions are expensive and priorities compete, DigiShelf brings independent judgement to the choices that matter. [Training & team enablement ↗](https://digishelf.com.au/services/training) When a platform is live but people still struggle, DigiShelf helps teams turn capability into confident day-to-day work. [Salsify implementation & operations ↗](https://digishelf.com.au/services/salsify) When delivery stalls or everyday operations feel harder than they should, DigiShelf brings hands-on Salsify expertise and business judgement. These are representative engagement areas. The right scope depends on your business complexity and where expert help will make the difference. ## Enterprise understanding. Practical execution. DigiShelf is led by Joshua Gavin, a hands-on practitioner connecting product information, systems and ways of working. The experience behind DigiShelf+ Drawing on more than 20 years across enterprise architecture, product information, operational leadership, team enablement, business growth and exits. That is the experience behind DigiShelf: understanding how enterprise data, technology and operational responsibilities fit together, then translating that understanding into practical delivery. We bring that enterprise delivery perspective to agentic commerce, connecting governed product knowledge with controlled access and evaluated workflows that help customers and AI agents make informed choices. The focus stays on content people can trust, decisions they can review and operations they can run. Where we can help+ Give customers and AI agents the product information they need to discover, understand and choose your products across ecommerce and agentic commerce. DigiShelf brings product attributes, imagery and descriptions together to help shoppers compare confidently and move towards purchase, with fewer unanswered questions. For AI led discovery, we prepare clear product facts and approved context that customers and AI agents can understand and use when comparing options. From product information foundations to channel ready content, we help reduce buying friction and support stronger conversion wherever your products are considered. A clearer starting point ## Build a clearer way forward. Help customers and AI agents discover and choose your products. Tell us what isn’t working. We’ll tell you plainly whether we can help. [Email contact@digishelf.com.au](mailto:contact@digishelf.com.au) [DigiShelf](#top) © 2026 DigiShelfAustralia / working globally[Back to top ↑](#top)[Privacy](https://digishelf.com.au/privacy) Contact DigiShelf: expand the inline contact panel to select contact@digishelf.com.au, open your email app, or copy the address. No form is submitted and no email is sent by this website. Website analytics is independent of contacting us; see [privacy information](/privacy).