DigiShelf

Product information. Business alignment.

Product information.Built for commerce.Ready for AI.

Product data. Connected systems. Clear ways of working.

See what changes

Turn product data into better ecommerce and agentic commerce experiences for customers and AI agents.

DigiShelf looks across your enterprise architecture, systems, people and processes to get more from what you already have. We shape practical workflows and tools that make complex product information easier to manage, more accurate and ready for commerce.

Solid foundations.
Extraordinary possibilities.

Follow the information ↓

01 / Disparate Data

Complexity in.
Clarity out.

Scattered records. Shared potential.

ERP / PIM · Suppliers · Asset library · Team sheets

Explore what changes for your business

Poor product data can mean missed sales, customer uncertainty, extra content and marketing work, or a slower response than competitors.

Less time reconciling competing records. More confidence in what your teams publish.

DS 01 / Trail bottle
Illustrative content journey, not a live integration.

02 / Efficiently Aligned

Solid foundations.
Shared potential.

One recognisable product. Consistent facts. Clear ownership.

SKU DS 01 · Trail bottle · 750 mL · Blue

Explore a shared product foundation

The same product stays recognisable as scattered information becomes a shared foundation; with clear ownership and content suited to its destination.

DS 01 / Trail bottle
Illustrative content journey, not a live integration.

03 / Accurately Enriched

Less chasing.
More moving forward.

A connected system is not necessarily a workable operation.

Named owner → Shared record → Clear approval

Built to work. Not just go live.

When ownership is unclear, even connected systems leave teams chasing answers.

DigiShelf brings product information, systems and ways of working into alignment, so people can make decisions and move work forward.

DS 01 / Trail bottle
Illustrative content journey, not a live integration.

04 / Syndicated Everywhere

One trusted product.
Many ways to use it.

Customers and AI agents need clear product information suited to each channel.

Ecommerce · Retail · AI context

Ready for the channel, not just the database

A product page, a retailer submission and an AI answer serve different needs.

Consistent product facts should carry through each one, without losing the detail or context that makes them useful.

DS 01 / Trail bottle
Illustrative content journey, not a live integration.

The next destination

Make AI useful.
Keep people
accountable.

AI needs more than content. It needs context, controlled access and accountable decisions.

Product knowledge customers can trust

Incomplete or inconsistent product information undermines discovery. DigiShelf helps your business judge where better information will make the greatest commercial difference.

Confidence in your AI investment

Competing tools and rising expectations make technology choices difficult. DigiShelf brings enterprise perspective to fit, risk and business value.

Useful AI. Accountable outcomes.

When promising experiments struggle in everyday operations, expert judgement matters. DigiShelf helps align business ambition with responsible, workable outcomes.

Your ecosystem.
A clearer whole.

Product information sits across many kinds of platforms.

Source systems

ERP and master data context

  • Microsoft Dynamics 365

Product information foundation

PIM / PXM

Complexity in. Clarity out.

Scattered records. Shared potential.

ERP / PIM
Suppliers
Asset library
Team sheets
Shared product foundationIdentity · Assets · Variants
SKU · DS 01
Trail bottle
750 mL
Approved image
Colour · Blue
Size variants
Product owner
Content approved
EcommerceTitle + imagery
RetailItem + variants
AI contextFacts + provenance
Illustrative destinations. Applicability depends on your platform, channel requirements and implementation; this is not a promise of universal integrations.

Commerce destinations

  • Commerce

AI and discovery destinations

  • ChatGPT

Illustrative platform context. Connections and destination suitability are assessed for each engagement.

Advisory. Delivery. Enablement.

Get the foundations right.
Make them work in practice.

Better decisions. Confident teams. Product information that works for your business. Salsify is our established delivery specialism.

PIM advisory & architecture

When platform decisions are expensive and priorities compete, DigiShelf brings independent judgement to the choices that matter.

Training & team enablement

When a platform is live but people still struggle, DigiShelf helps teams turn capability into confident day-to-day work.

Salsify implementation & operations

When delivery stalls or everyday operations feel harder than they should, DigiShelf brings hands-on Salsify expertise and business judgement.

These are representative engagement areas. The right scope depends on your business complexity and where expert help will make the difference.

Enterprise understanding.
Practical execution.

DigiShelf is led by Joshua Gavin, a hands-on practitioner connecting product information, systems and ways of working.

The experience behind DigiShelf

Drawing on more than 20 years across enterprise architecture, product information, operational leadership, team enablement, business growth and exits.

That is the experience behind DigiShelf: understanding how enterprise data, technology and operational responsibilities fit together, then translating that understanding into practical delivery.

We bring that enterprise delivery perspective to agentic commerce, connecting governed product knowledge with controlled access and evaluated workflows that help customers and AI agents make informed choices. The focus stays on content people can trust, decisions they can review and operations they can run.

Where we can help

Give customers and AI agents the product information they need to discover, understand and choose your products across ecommerce and agentic commerce.

DigiShelf brings product attributes, imagery and descriptions together to help shoppers compare confidently and move towards purchase, with fewer unanswered questions.

For AI led discovery, we prepare clear product facts and approved context that customers and AI agents can understand and use when comparing options.

From product information foundations to channel ready content, we help reduce buying friction and support stronger conversion wherever your products are considered.

A clearer starting point

Build a clearer
way forward.

Help customers and AI agents discover and choose your products.
Tell us what isn’t working. We’ll tell you plainly whether we can help.